Enterprise Internationalization Model

Before deciding to enter foreign markets or develop export activity in these markets, company management team from small and medium-sized enterprises should anticipate the need to be properly prepared for this purpose. Participaton in missions and fairs makes sense if offered product can effectively compete on the market and marketing activity are preceded by market and competition analyzes. If this conditions are not met, companies incur significant costs of participating in missions and fairs, after which they find out, that their offer is not adapted to the specifics of a given market for various reasons and there is no chance of selling the product offered because of quality, price, packaging, consumer preferences or inappropriate promotional and marketing activities.
To avoid losses resulting from improper promotional and marketing activities, entering foreign markets and developing export activities should be properly prepared and planned. Appropriate analytical tools are used for this purpose. One of the most popular is the Enterprise Internationalization Model.
The Enterprise Internationalization Models we make with use of the well-known Canvas business model. It takes into account nine areas of the company’s activity and relationships between these areas. The model consists of nine elements describing the position of the company’s value, its product, infrastructure, customers and finances, such as: Customer market segmentation, Value proposition offered to customers, Product distribution channels, Relationships with clients, Key resources and Key company activities, Costs and Revenue structure.
The internationalization model of the enterprise contains an analysis of the potential of enterprises that can be used in internationalization of the enterprise’s activities. After a positive assessment of the company’s potential, we select destination markets for export using Indicators analysis and PEST analysis.
Depending on the customer’s needs, we then conduct appropriate research on potential markets for the company’s products or services, and analyze the company’s competitive position.
Proposing appropriate marketing operations and marketing mix for a given product and foreign market requires the development of a detailed export development strategy. (See Export Strategies tab)

Our team of specialists will help you choose foreign markets where your products will have the greatest chance of success and will conduct market analysis. We will propose actions that will enable the development of export for your products.

Contact us and you will soon be able to expand into new foreign markets.
Call us: tel. no 605 04 28 03 or send e-mail: polbis@polbis.a4.pl